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Time to say goodbye to inactive email subscribers

Jul 24, 2018 11:48:43 AM / by Rob D

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"Every one of our subscribers is active, engaged and makes frequent purchases."

"We can accurately calculate the £ value per subscriber."

"We know exactly how much to invest per customer and can set ROI-based budgets to ensure maximum profits."

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The do’s and don’ts of email marketing

Jun 6, 2018 9:29:59 AM / by Michele

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Email marketing is a proven and effective way for marketers to connect with their customers, enabling them to build long, loyal and profitable relationships. Done properly it can reap rewards over and over again. Done badly, it’s a great opportunity missed and worse still - a waste of money. So it’s really worth taking time to consider best practice and looking at some key do’s and (definite) don’ts of email marketing.

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AMP IN GMAIL

Jan 31, 2018 10:22:59 AM / by Rob D

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Last week, at AMP Conference 2018, Google announced that it will bring AMP (Accelerated Mobile Pages) to Gmail, and in doing so has suggested a very different future for email.

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